La Vianda Case Study
Re-evaluate your choice between clutterme.com and the KompoZer software as the “best” method to create a website for La Vianda’s advertising needs.
Upon viewing, discussing and trying clutterme.com and KompoZer, I found various cons and pros to both sides. Upon reading the Beekamn text, section about dream weaver and other features that supports creating a website easily, I felt that clutterme.com is a program that enables anybody to work on a website. However, KompoZer, though could be simple, also can be very hard for a lot people. I felt this idea when discussing about how to use KompoZer with my group. I was serving as kind of a leader of the group as I had an experience of using this software to create a website. When I tried to explain these to the group and tried to listen to them, they were asking really complicated set of design to me. However, my experience and knowledge wasn’t good enough to fulfill the type of website they wished to make. I had to study much more about it in order to fulfill my group’s requirement. With my knowledge with KompoZer, I was able to come up with very very simple website layout. However, clutterme.com, which is almost template based, didn’t have to struggle with this. Their templates were already appealing and all they had to do is really know what to put for effectiveness of the website. In another words, clutterme.com was a lot easier for the manager of market people to use.
This leads to another problem for the KompoZer for La Vianda to use. This brings back the idea how managers need to hire an expert to do this or having to train their employers. This is really negative for the managers as they need to either spend their money or time, which are both golden for the managers. KompoZer can simply be costly.
However, clutterme.com has downsides too. It’s true that it’s more cost and time effective; however, it’s limited. For example, if La Vianda’s managers were to use this software they really don’t have any choice reagrding the layout or design. Suppose if they hate the layouts and the designs, they have no choice but to stick with the things that are clutterme.com. In another words, their choice regarding this website will be very limited, while KompoZer will be free from having worries about layout and design once cost is made.
The bottom line is that we have to weigh whether spending money or time on KompoZer would be worthy enough to attract the customers. Personally speaking, I think flexibility in change of layouts and designs is much more effective and will outweigh the negative side of cost in KompoZer. Therefore, I still believe that KompoZer is a better choice even after these negatives.
Discuss what form of electronic creation and distribution method would be most effective for La Vianda’s advertising needs.
Though we have settled on social networking things for our most effective way of advertising and worked on KompoZer and clutterme.com, a website making software, my thoughts changed little bit after reading the Beekman textbook. In the beekman, it specifically talked about Desktop Publishing. Upon reading this, it fixed some of the different ideas that I had. I thought desktop publishing would be really expensive because I thought it required number of people: people who edit, who publish, who prints and etc. However, in the text it said that with today’s developed technology, everything could be done by one person. I noticed that it could be much less costly than what I have originally thought. Also, it’s effective in that it could be distributed in many different ways. Some of the things that the text talked about was like a pamphlet and magazine. Personally speaking, my mom is a member of Hyundai department store. Interestingly, all the advertsiements were sent to our mail box. Also stretching this idea, I thought that it could be stretched to using email. Not only could it be sent through mail but I thought managers could send this through email, which is probably the fastest way of distribution. I thought that desktop publishing method is like really effective because it could be made into different ways such as magazine, pamphlet, poster and etc. and also be sent out in different ways like putting these things in front of the market, sending it to customer’s home, and sending it to customer’s email. I think these availability and flexibility in distributing and creating will fulfill La Vianda’s goal.
